The Laundress: The Best Tool Turning Life’s Chores into Enjoyable Experiences

Nov 12, 2021 | Care, Life

About The Laundress

Premium Fabric Care Brand

THE LAUNDRESS is a specialty brand of fabric care that started in New York in March 2004. The brand offers stylish and environmentally friendly fabric care items based on the theme of washing and caring for your precious clothes yourself without dry cleaning.

Gwen & Lindsey

Gwen Whiting and Lindsey Boyd weren’t always international soap mavens, delighting fashionistas, value seekers, and environmentalists from New York to New Delhi. Many laundry cycles ago, they were young fashion enthusiasts, launching careers in one of the world’s best-dressed cities. As Gwen and Lindsey invested in building their wardrobes, they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry-cleaning bills.

Gwen and Lindsey’s unique education and work experience helped them spot an opportunity to advance the world of fabric care. The two had met at Cornell University’s Fiber Science, Textile and Apparel Management and Design program and moved on to work in product development and retail management in the luxury-brand business. With this specialized knowledge and shared passion, they were positioned to make their mark in the world of fabric, garment, and home care.

Beginning in 2002, the pair spent two years researching and developing the very elixirs they longed for. Their result is the highly effective, plant-based line of laundry and home cleaning products you find today online and in stores around the world. Each product is carefully crafted to work its magic on a specific fabric or surface with outstanding results.

A work of art built on science, The Laundress collection is sophisticated, eco-conscious, and easy to use.

For people who love their clothes, By people who love their clothes

THE LAUNDRESS is turning life’s necessary chores into an enjoyable experience with thoughtful, effective products you’ll feel good about using and our less-is-more-approach. Here’s what that looks like for them.

– Keep Your Favorite Things Longer
Your cherished possessions should last you a lifetime. Their fabric and surface-specific formulas help maintain your favorite wardrobe and household items, letting you buy less ‘stuff’ and toss less, too.

– Ditch Dry Cleaning
Ready for something sort of mind-blowing? Gwen and Lindsey found that most of their items labeled dry-clean are actually washable. Their solutions let you wash at home so you can cut back on expensive, chemical-heavy dry cleaning.

– Ingredient Integrity
A little goes a long way because they go the extra mile. Their formulas contain a revolutionary and hardworking blend of premium, active ingredients without the unnecessary additives such as artificial color. They’re highly concentrated and contain less water, translating to more washes per bottle while reducing packaging and carbon emissions!

– No Animal Testing
Their formulas are tested on our founders, Gwen and Lindsey, and never on animals. The Laundress formulas do not contain animal by-products.

– Consume Consciously
Hot water and washing machines require a lot of energy. To pare down, we made all-in-one solutions optimized to perform with any water temperature, washing machine system, and load size. You can always save water as all our solutions are formulated for hand washing, too.

– Pro Planet, Less Plastic
They are on a soapbox about reducing the impact on our planet. Their bottles are #1 PET recyclable plastic and They are in the process of transitioning our bottle to 100% post-consumer recycled material. That means They are giving used plastic a second (or third or fourth!) life. They are always looking for ways to be more sustainable because cleaning shouldn’t cost the earth.

– Empowerment Through Education
Education is at the heart of all they do. They provide our customers with not only solutions but also the knowledge and confidence for best results. is loaded with custom how-tos and searchable fabric and surface guides, and their team of clean experts is always at your service online and at our flagship store in NYC.

Selectable Scents

Start-to-finish laundering collection in Classic scent is the ultimate “clean laundry smell,” blending lily of the valley and jasmine with sweet musk, sandalwood, and a touch of citrus.

Lady fragrance is an herbal and citrus blend of rich amber, bergamot, lavender, and musk.

Designed for the care of wool and cashmere, Cedar, is a modern take on the traditional woody scent, combining sandalwood, orange, and rose with a base of cedar. We love cedar’s natural moth-repelling properties!

Baby scent is a favorite of the entire family with it’s soft and calming blend of vanilla, musk, lily of the valley, lavender, and sandalwood.

Sport scent is a fresh, crisp blend of leafy greens, orange, rose, eucalyptus, and jasmine with undertones of musk.

No. 247 scent is a fresh blend of eucalyptus with notes of pine and hints of rose, lily of the valley, bergamot, ylang-ylang, and thyme. You may also notice hints of musk and lavender.

At the heart of the rich and sophisticated No. 10 fragrance is a chorus of dark, almost sinister spice. Its sultry side is tamed by pure and fresh powder notes (this is laundry, after all). Warm and familiar musk rounds out this provocative, original accord.

This thirty-one ingredient combination is designed to be both feminine and masculine. Le Labo Rose 31 is a chorus of warm, spicy, woody notes such as cumin, olibanum, and cedar, touched by a hint of amber, surrounding a centifolia rose scent.

Thirty-three ingredients are blended together to create Le Labo Santal 33, a unisex, woody, and delicate scent with notes of cardamom, iris, violet, ambrox, sandalwood, papyrus, cedar, and leather.

Artisan scent is a deep and rich symphony bursting with bright greens and eucalyptus and herbal notes of thyme, rosemary, and lavender, grounded by warm woods, patchouli, and amber.

Out West is the ultimate fresh, clean laundry smell with rich tones of the West. Experience crisp and powdery notes with undertones of sandalwood, leather, and amber surrounded by spice, patchouli, and musk.

The Damask rose is at the heart of No.723 surrounded by a chorus of geranium, jasmine, and lily of the valley deeply grounded with the velvety, spicy warmth of guaiac wood and amber.

Isle scent is a dewy, luminous infusion of fresh basil, mint, lime, and watery aquatics, anchored with the warmth of heliotrope, jasmine, and sandalwood.

5 Basic Items Recommended for Home Dry Cleaning


Signature Detergent / classic

Signature Detergent / classic

Type: Everyday Laundering
Capacity: 33.3 fl.oz./ 1 liter
Ingredients: plant-derived anionic and nonionic surfactants, stain-fighting and cleaning enzymes (protease, amylase, cellulase, lipase), mineral-derived cleaning enhancers (sodium gluconate, and calcium chloride), essential oils, and fragrance
Availability: Amazon(US), Lazada(SG)

Signature Detergent was created for those who take their everyday laundering seriously. This all-purpose formula whitens, brightens, and preserves color while removing stains.


Fabric Conditioner / Baby

Fabric Conditioner / Baby

Type: Safe for Baby Clothing & Linens
Capacity: 16fl.oz. / 475ml
Ingredients: Pants-derived softener (canola-based), mineral-derived cleaning enhancer (calcium chloride), essential oils, and fragrance
Availability: Amazon(US), Lazada(SG)

Fluff and soften family laundry with this plant-derived fabric softener. This formula decreases drying time, reduces wrinkles, and eliminates static cling. Gentle on delicate skin, this allergen-free conditioner is a perfect complement to our Laundry Detergent in Baby. All The Laundress Products are nontoxic, eco-friendly, and safe for bodies.

Fashionable Detergent

Delicate Wash

Delicate Wash

Type: Silk, Synthetics & Blends
Capacity: 16 fl.oz./ 475ml
Ingredients: Plants-derived anionic and nonionic surfactants, stain-fighting and cleaning enzymes (protease, amylase, lipase), mineral-derived cleaning enhancers (sodium gluconate and calcium chloride), essential oils, and fragrance
Availability: Amazon(US), Lazada(SG)

We know how tricky it can be to care for delicates. From lingerie and other items labeled “dry clean” to silk blouses and scarves, this special formula removes perspiration, body oils, and stains while cleaning and preserving fabrics. Ideal for silk, synthetics, spandex, polyester, nylon, rayon, acetate, blends, and more. Why dry clean when you can provide better care for your delicates at home, minus the taxins and extra cost?

Wool & Cashmere Shampoo / Cedar

Wool & Cashmere Shampoo / Cedar

Type: Wash & Preserve
Capacity: 16 fl.oz./ 475ml
Ingredients: Concentrated blend of plant-derived anionic and nonionic surfactants, essential oils, and fragrance
Availability: Amazon(US), Lazada(SG)

We are absolute fanatics about the proper care for our beloved sweaters. Safely clean and preserve wool, cashmere, merino, mohair, and blends with this specially formulated wash. Why dry clean when you can provide better care for your woolens at home, minus the taxins and extra cost.

Stain Remover

Stain Solution

Stain Solution

Type: Removes Old & New Stains
Capacity: 16 fl.oz./ 475ml
Ingredients: Concentrated blend of plant-derived anionic and nonionic surfactants
Availability: Amazon(US), Lazada(SG)

We know how frustrating tough stains can be – from red wine and coffee to pit stains. Whether you’re rescuing a brand-new shirt or reviving your antique bedding and heirlooms, just one drop of this powerful solution affectively removes stubbom stains, old and new. Safe for all was washable fabrics – both whites and colors.